RESPONSABILIDADE DO IFOOD PELA PUBLICIDADE ENGANOSA VEICULADA POR PARCEIROS

Abstract

The present monograph aims to address the issue of civil, criminal, and administrative liability of iFood in cases of misleading advertising disseminated by its partners. iFood is one of the leading food delivery platforms, gathering numerous partners who offer products and services to consumers. With the advancement of technology and the growth of food delivery apps, there is a need to analyze the legal implications of these consumer relationships and the consequences arising from deceptive advertising practices. Although the Consumer Protection Code (CDC) provides general guidelines for supplier liability and consumer rights protection, applying these rules can become challenging in this specific context. Thus, it seeks to answer the following problem: in what way can the iFood platform be held accountable for the deceitfulness of offers disseminated by its partners? To answer this question, theoretical, qualitative, and descriptive research methods are employed, with a hypothetical-deductive approach, comparative procedure method, and indirect documentation technique, utilizing documentary research and bibliographic research. Based on the conducted analyses, it is concluded that iFood can be held civilly, criminally, and administratively liable for misleading advertising disseminated by its partners, provided that the essential elements for each form of liability are proven.