A PUBLICIDADE ABUSIVA DIANTE DA HIPOSSUFICIÊNCIA DA CRIANÇA: UM ESTUDO À LUZ DO PRINCÍPIO DA PROTEÇÃO INTEGRAL E DOS DESAFIOS FRENTE À EVOLUÇÃO DAS MÍDIAS DE STREAMINGS

Abstract

The main purpose of this work is the study of Child Abusive Advertising, contemporary legislation dealing with the matter and the understanding of these individuals against the constitutional principle of Integral Protection and current public policies aimed at curbing its harmful effects. This research discusses the challenges faced by the community as a whole in the formation of individuals subject to the transformations arising from the digital age. The methodology used in the preparation of this study was carried out through bibliographical and legislative research, as well as the historical analysis of the evolutionary process of digital media. This work was divided into three chapters. First, it will deal with the historical context of Child Abusive Advertising in Brazil. Then, there will be a detailed explanation about Resolution No. 163 and the activity of Conar. Finally, the transformations arising from the evolutionary process of streaming media and their negative effects on the hypervulnerable character of children and adolescents will be analyzed.