O IMPACTO DO MONOPÓLIO DAS BIG TECHS NA PRIVACIDADE E PROTEÇÃO DE DADOS PESSOAIS

Abstract

Privacy and Data Protection constitute fundamental rights of the individual. Nevertheless, due to the consolidation of the Big Techs’ monopoly, such as Facebook, Google, Amazon and Apple, users find themselves in a true position of vulnerability towards the tech giants, which own the power over personal data and use as they please. In this context, it was necessary to analyze and characterize how this monopoly was formed, as well as evaluate the impacts resulting from this domain in the individual's private domain. Furthermore, it was realized that the rise of Big Techs was associated with a series of factors that facilitated its consolidation, as well as resulted in a new market framework, which resulted in its economic, social and political power. Thus, starting with the analysis of the risks and impacts of this monopoly on privacy and data protection, followed by a study focused on the regulatory strategies for data protection and antitrust law, it was possible to observe and characterize in a concrete way the threats arising from the dominance of Big Techs, concluded with possible alternatives to mitigate the monopoly of the Silicon Valley giants, aiming, above all, the resumption of privacy by users, and the strengthening of protective measures of personal data, without making the information economy unviable, thus seeking a balance of interests that is beneficial not only to individuals, but also to the tech companies and the democracy.