AS REPERCUSSÕES DAS MUDANÇAS LEGISLATIVAS DO INSTITUTO JURÍDICO DO DIREITO DE ARENA SOBRE AS TRANSMISSÕES TELEVISIVAS DO CAMPEONATO BRASILEIRO DE FUTEBOL

Abstract

The present work aims to examine the repercussions of the legislative changes of arena rights in broadcasting rights’ market of the main nation football competition. Whether due to the high investments involved in acquiring the rights to broadcast sporting events, or the guaranteed return in advertising and audience, is undeniable the relationship between football and television as elements of Brazilian mass culture. Given the importance of the topic for all parts of the television rights market structure, the legal institute of arena law arises for discussion. For this, we analyzed the arena rights from many perspectives, such as its legal concept, distinguishing it from the concept of the right to the image, its historical origin and its ownership. Next, we addressed the legislative evolution of the legal institute under debate in the brazilian legal system. By the end, we discuss the determinants developments of the relationship between television stations and the Brazilian Football Championship in the broadcasting rights´s negotiation matter and concluded how the latest changes, while granting greater freedom of negotiation to the clubs and putting an end to the so-called “blackouts”, were also accompanied by negative phenomena for fans, clubs.and the championship as a whole.