O setor supermercadista paraibano: Uma análise dos Anos de 2006, 2010 e 2014 através do modelo do insumo Produto

Abstract

The branch of supermarkets in Brazil showed many structural modifications during the last decades. The advance technology and the economic moments, that lived in this country has deep links to these changes. The goal of this research is to review the behavior of this sector in paraíba between the years of 2006, 2010 and 2014 ahead of this changes what happened in the economic environment. For this reason, if used the input- output theory is implemented, this will allow, methods to estimate the technical coefficients regarding, the economics of the state Paraíba. Dis aggregating the big commerce sector in hypermarkets, supermarkets and small supermarkets, it is possible to review the changes that occurs through the comparison of effects, which are direct and indirect within the sectors of economics, that Paraibana exercised during the production, thus generating employment and salaries in the period, analyzed. The results showed that the activities had growth in numbers of stores of smaller sizes, what affects the importance within the sector of economics. The number of workers had growth with the increased number of stores, however, with the introduction of new technologies capable of automating some marketing procedures and distribution of products, the capacity to generate jobs, either directly or indirectly through the sector with the increase of r$ 1 million of rise in production, it was reduced to 23 and 15 at the middle in three kinds of stores. The sector also has a low capacity to generate salaries, and increase small stores. This has influenced competition, as a result, it was found that these stores pay a lesser salary. It was verified that the effects that dazzle in this sector are sectors of the processing industry, business and transport services and transportation, storage as well as post offices.