A contribuição do jornalismo na construção dos mitos modernos : um estudo de caso do atleta Gabigol.

Abstract

This monograph sought to analyze the process of mythological construction of the figure of football player Gabigol through journalistic articles. Identifying the main events that bring him closer to the hero archetype, and investigating how the media used narratives and images to evoke elements present in the collective imagination, constructed from the effects of mythological figures who achieved immortality through narratives, with the aim of selling such a label to the public. Throughout History, the formation, by individuals, of mythical images of other individuals was something constant, whether in political or religious aspects. From Ancient Greece to modern civilizations, society formed icons throughout its history. Kings and emperors were idolized and hated by many, exercising influence and authority over the dominated population. In general, this is a case study, from a journalistic perspective, of Gabigol as a character in the great spectacle that is media society. Therefore, centering it on the sporting and cultural path of Brazilian society becomes relevant, since, based on this interaction between subjects, it will be possible to understand journalism as a creator of images, opinions, ideas and celebrities. From Campbell's perspective, a hero is constituted from the construction of social imagery that permeates individuals, reinforced mainly from the media, which act in an incisive and decisive way in the formation of human thought. From this perspective, Gabigol was created through various media outlets and broadcast under the lenses of cameras that filmed his moves on the pitch, sharing them with the world. The present work sought, throughout its entire length, to address Gabigol's journey towards the construction of the hero constructed from the media, under the influence of the perfect records of camera lenses and well constructed reports on his moves, resourcefulness and success in lawns.