EMPREENDEDORISMO ÉTICO NAADVOCACIA: ODESAFIO DAS ESTRATÉGIAS DIGITAIS DE DIVULGAÇÃO DE SERVIÇOS JURÍDICOS EM CONFORMIDADE COMOPROVIMENTO205/2021 DAORDEMDOS ADVOGADOSDOBRASIL

Abstract

With the advancement of technologies, law firms are increasingly immersed in the entrepreneurial context, seeking to adapt to the contemporary market and explore the opportunities offered by the digital age. However, this transition faces significant challenges, including resistance to change from the traditional culture of the legal profession and a lack of understanding about digital strategies. This study aims to investigate whether lawyers can adopt entrepreneurial practices and digital marketing strategies ethically, in accordance with the standards established by the Bar Association, especially Provimento 205/2021. The analysis involves understanding the role of law as a business activity, the ethical and regulatory aspects of digital advertising in the legal field, and the development of digital strategies compatible with the ethical guidelines of the profession. Using deductive methods and bibliographic, documentary, and legislative research, this study seeks to provide insights into the challenges faced by lawyers in adopting entrepreneurial practices in the digital environment, with an emphasis on ethically promoting legal services.