Transparência na divulgação de informações sobre a dengue no Instagram do Ministério da Saúde: a percepção pública e a relação estado e sociedade

Abstract

Considering the significant increase in access to information and the digital era, this study analyzed the impact of publications about dengue on the Ministry of Health's Instagram from the perspective of transparency in the relationship between State and society. The research is supported by the context of accountability to promote more ef icient and ef ective management in relation to public transparency, especially with regard to information disclosure, for more active citizen participation. Thus, to carry out the research, data from publications by the Ministry of Health, on Dengue epidemics, on the social network Instagram, referring to the period from January/2019 to March/2024, on the number of publications, on the number of likes and number of comments, with the aim of observing society's engagement in obtaining information on public health issues. The results collected in the survey demonstrate that the population has shown greater interest in the of icial posts of the Ministry of Health on Instagram with regard to campaigns to combat dengue over time. Furthermore, there appears to be a relationship between the volume of dengue cases and the population's greater interest in posts about Campaigns to the dengue combat and prevention. Therefore, monitoring social networks can contribute as an important direct communication tool between government and society, especially in times of public health crises.