Aplicabilidades da inteligência artificial e questões para ética da responsabilidade na assessoria secretarial

Abstract

This paper aims to analyze the applicability of Artificial Intelligence (AI) in secretarial consultancy, addressing the ethical implications of this individual/machine relationship within the ethics of responsibility. The integration of AI, through virtual assistants, extends further than can be detected in secretarial functions. The use of such assistants has brought about significant transformations and readaptations in the way these professionals work and develop, having an impact on their interactions with tools in the corporate environment. The study adopts a qualitative approach, using a case study method, with the procedure centered on semi-structured interviews, in the secretarial advisory and executive management sector, carried out virtually, complemented with the documentary method, through data provided by the company Eu Médico Residente, located in Recife-PE, a study platform, with preparation for regional intensives and the national medical residency exam (ENARE) with completely remote operation. This company was chosen because it uses AI technologies that are part of its practical processes, as it is a company with physical headquarters but 100% remote operation. The research includes a literature review with emphasis on theorists such as Sung; Silva (2011); Kaufman (2024); Battestin; Ghiggi (2010); Doneda et al., (2018) among others. The results show that although AI offers advances in process optimization and activity management, there are concerns about professional autonomy, the expansion of skills and new ways of exploiting the workforce. The issue of data privacy and transparency in automated decisions suggests the need for a professional prepared to deal with these tools, measuring the impact on the internal/external structures of the organization, as well as on the planet, suggesting the need for a balance between the innovation of technology and responsible, ethical action.