Empreendedorismo feminino: a percepção contábil na categoria MEI

Abstract

This research aimed to analyze the perception of women entrepreneurs from the Paraíba Women's Association, included in the Individual Microentrepreneur category, regarding the importance of accounting in their business. The research is a case study, considering the choice of an association composed only of female entrepreneurs, of a descriptive nature. The approach to the problem is classified as quantitative. Data collection was done through a questionnaire, administered online to the entrepreneur, divided into three blocks of questions. The first block sought to obtain information about the social profile of those surveyed, the second focused on the characterization of the company they created and managed and the third dealt with the perception regarding the importance of accounting and its application in their business. Furthermore, it sought to address whether women still face additional obstacles arising from their gender. The survey was applied to 44 microentrepreneurs who were willing to participate. The data obtained was organized and presented through intermediate tables and graphs, evaluated using simple statistics. The results indicate that entrepreneurs are interested in seeking financial knowledge and that they apply basic accounting knowledge in business management, however, a significant part still does not apply some of them, such as the separation of business and personal accounts, which can happen because I don't understand the real importance of such a practice. Furthermore, microentrepreneurs claim to face additional obstacles, the lack of representation and equal opportunities, along with business and family life, creating more difficulties in managing their business. It is concluded that it is important for women entrepreneurs to understand the connection between accounting and entrepreneurship and seek understanding in accounting for their business, both to control debt and to outline future plans and goals.