Desafios e percepções dos discentes da Geração Z na profissão contábil: uma análise a luz da modernidade liquida

Abstract

Accounting, as a science and profession, has deep historical and social roots from its records of regular occupation that date back to antiquity, and has undergone several technical and professional adaptations due to technological, economic, social, as well as historical changes, such as Modernity Liquid.. This work aims to understand the perceptions about the challenges of generation Z students regarding building a career in accounting from the perspective of students at the Federal University of Paraíba, using the theoretical background of the concept of liquid modernity proposed by Bauman(2001).. In a qualitative way, constructed through 13 interviews using a semi-structured questionnaire, transcribed and presented using the template analysis technique to construct the data presented. The results indicate that subcategories such as job market uncertainty, technology and new forms of work are points presented by these students. The research contributed to discussions about a career in accounting and its sustainability, reflecting on the challenges and visions of this career in postmodern society.