HONGDAE HOT DOGS COREANOS: PLANO DE NEGÓCIO DE UM FOOD TRUCK EM JOÃO PESSOA – PB.

Abstract

The present work aims to verify the economic and financial viability for the implementation of a Korean Hot Dogs Food Truck business model in the city of João Pessoa – PB, with the difference being the quality of the products and the type of cuisine offered, which is not yet widely explored and known in the city. To achieve this, initially, quantitative bibliographical research was carried out, of an exploratory and descriptive nature, then market research was presented using Google Forms, which sought to define the target audience, product price and other characteristics of the enterprise. The financial spreadsheet from SEBRAE – PR (2025) was also used, which obtained an estimate of fixed costs, variable costs, taxation and other needs of the company, indicating the financial viability of the project, with a return on investment in 30 months.