REINO DA ALEGRIA: PLANO DE NEGÓCIO PARA UMA EMPRESA DE FESTAS E BUFFET INFANTIL EM JOÃO PESSOA - PB.

Abstract

This study aims to develop a business plan for the implementation of a children’s party and buffet company in João Pessoa – PB, operating both in its own venue and in a home service format. The research, of a descriptive and exploratory nature, applied the SEBRAE-PR (2025) business plan model and conducted an online survey with 48 respondents, in order to identify consumer profiles, spending capacity, and expectations regarding children’s party services. The results revealed consistent demand, especially among families with children aged 0 to 12 years, mainly located in medium to high-income neighborhoods. Initial investments, fixed and variable costs, as well as revenue projections and economic-financial viability indicators were estimated, confirming the feasibility of the project. The findings indicate that the venture is both marketable and financially sustainable, with potential to establish itself as a competitive alternative in the local children’s events market.