Desafios da pastoral da comunicação da paróquia São Pedro e São Paulo de Mamanguape à pandemia da COVID-19 : um estudo sobre comunicação religiosa e adaptação em tempos de crise

Abstract

This undergraduate thesis analyzes the role of the Pastoral of Communication (Pascom) of São Pedro e São Paulo Parish, in Mamanguape-PB, during the Covid-19 pandemic, a period in which the Catholic Church had to intensify its presence on digital media. The study examines how mediatization transformed the religious experience, affecting rituals, liturgies, and forms of community, through the articulation between faith and technology. This qualitative, exploratory, and applied research combines bibliographic review, questionnaires applied to parishioners and Pascom members, and the analysis of YouTube broadcasts and Instagram posts. The findings reveal that, despite technical and structural challenges, Pascom played a crucial role in maintaining community spirituality and strengthening bonds of faith mediated by digital platforms. The experience highlights the need to rethink ecclesial communication in crisis contexts, emphasizing the training of agents and investment in technological resources, especially in rural communities.