Identidade visual em movimento : motion design aplicado na criação de vinheta do streaming AruandaPlay

Abstract

This work aims to create a new animated intro for the Paraíba streaming platform AruandaPlay using contemporary principles and techniques of motion graphics design. A bibliographic and documentary survey was carried out on the production of intros and the creative process within the scope of animation in motion graphics. Practical development was structured into three phases: analytical, creative, and executive. In the analytical phase, the visual elements of the platform's logo, the original AruandaPlay intro, references from the streaming market, and the aesthetics of the movie Aruanda (1960) were investigated to guide the project's creation process. Moving to the creative phase, based on the references captured during the previous phase, the concept of the new intro was developed, detailing its visual and narrative content through the elaboration of style frames and storyboard. Finally, in the executive phase, all technical and theoretical knowledge was applied in the production of the final animation using Adobe Creative Cloud ecosystem software. The conclusion highlights the delivery of an audiovisual product aligned with industry standards, while valuing regional cultural identity and the essence of the brand, pointing toward its future implementation on the platform and opening new horizons for productions in the field.