Plano de negócio para abertura de uma confeitaria em Ferreiros – PE

Abstract

The business plan can be considered a tool used by the entrepreneur invarious purposes. The present study sought to use this document as an aid to observe the feasibility of opening a confectionery company in the city of Ferreiros-PE. For this, this work explores the history of confectionery in Brazil andin the world and, subsequently, the study of entrepreneurship and the structuring of a business. To achieve the proposed objectives, a research was considered exploratory and descriptive. The technical procedures used were bibliographic research andsurvey. The study sought to identify all factors involved in testing afeasibility of implementing the confectionery.