PLANO DE NEGÓCIO PARA O DESENVOLVIMENTO DE UM APLICATIVO MÓVEL CONSUMER TO CONSUMER DE SERVIÇOS GASTRONÔMICOS

Abstract

The business plan can be considered a tool used by the entrepreneur in various purposes. This study seeks to use the business plan tool as an aid to observe the feasibility of creating a C2C (Consumer to Consumer) application aimed at the food service market, testing its economic viability and the opinion of future application users. To achieve the proposed objectives, an exploratory and descriptive survey was conducted. As for the technical procedures, bibliographic research and survey were used. The study sought to identify all factors involved in the application of the project in the market. The results point to the financial and market viability of the project.