PLANO DE NEGÓCIOS DA “ILHA DA AVENTURA”: Estudo da viabilidade da implementação de uma creperia em food park temático de Sousa-PB.

Abstract

This paper presents an academic approach known as a business plan and it was based on the material provided by SEBRAE, in which guides the development of this tool as the main phase in the idea of having a new business. In the gastronomy area is not different. The increased demand for food outside of the home allows new businesses to emerge and the gastronomy professional is of fundamental importance so that the enterprise survives in the face of the many challenges. Therefore, a business plan was created to the opening of "Ilha da Aventura" (Adventure Island), a creperie snackbar, located in Troodon Food Park, a themed food park in the city of Souza, Paraíba. This plan was elaborated from the tools provided by SEBRAE, using field research data, bibliographic research and also the knowledges acquired during the undergraduation course in gastronomy and inside the gastronomic market. As we concluded the project, it was possible to stablish the viability of implementing the creperie according to the data collected.