PLANO DE NEGÓCIOS PARA A VIABILIZAÇÃO DE UMA PADARIA ARTESANAL EM JOÃO PESSOA

Abstract

The artisanal bakery market has grown in recent years and gained even greater prominence during the pandemic period. Surveys show that bakery is among the six largest food sectors in Brazil and that 98% of people consume some type of bakery product, with 86% of artisanal bakery products. Scientist Raymond Calvel was an important name in the rescue of artisanal baking by identifying that the mechanized process compromised the quality of bread by using more aggressive mixing techniques, which promoted faster ripening and fermentation, resulting in a bread with considerable losses in flavor and aroma. Calvel noted that the use of natural fermentation in bread making consistently contributed to the formation of complex aromas, textures and flavors, and its results were crucial to this ancient process in bread production. Natural fermentation also has other benefits that are associated with health, such as having a lower glycemic index compared to industrialized ones, a greater amount of nutrients, an increase in the amount of beneficial bacteria in the intestine and greater durability by inhibiting acetic acid in the formation of molds. Thus, the present work had as main objective to evaluate the financial viability of the implantation of an artisan bakery in João Pessoa. Conducting market research and applying Sebrae's Business Plan Spreadsheet comprise the methodology used here. The market research presented us with some important indicators to predict the consumer market, showing that 97.9% of respondents would consume natural fermentation bread at least once a week and that 85.6% of them had already consumed natural fermentation bread before. The business plan is a document that gathers information on the objectives and finances of a business, presenting detailed parameters so that its implementation has reduced risks and uncertainties. All of its viability indicators were positive even in a short period of time, predicting a total return on investment in 10 months, understood as a quick return for the sector in which it operates. Important indicators such as Net Present Value (NPV), Internal Rate of Return (IRR) and Minimum Attractiveness Rate (TMA) showed positive numbers, showing that the bakery's implementation is completely viable, thus reaching the general objective of this work .