PLANO DE NEGÓCIO PARA ABERTURA DE UMA CONFEITARIA EM CACIMBA DE DENTRO – PB

Abstract

This Course Completion Work aimed to elaborate a Business Plan to evaluate the market and financial viability of opening a confectionery in the City of Cacimba de Dentro, in the interior of Paraíba. Bibliographic research was carried out and the methodology determined, and soon after the results were elaborated, which has the structure of a business plan. A market survey was also carried out, which resulted in the city having a potential public for the opening of the confectionery, and that the residents of Cacimba de Dentro (PB) just don't go to confectionery anymore because they don't have options in the city itself. Fixed investments were estimated, as well as fixed and variable costs and projected revenue with the diversified menu, in addition to the operational plan and team estimation. The project proves to be fully financially viable, with a return on investment given in just 9 months and profitability equivalent to 27.20% of the month's revenue. Therefore, it is concluded that the investment is viable, both in marketing and financial terms.