A IMPORTÂNCIA DO FLUXO DE CAIXA NA GASTRONOMIA: ESTUDO DE CASO EM RESTAURANTE DE JOÃO PESSOA

Abstract

n a globalized world, with the advent of technology, and constant changes in the economy, we have an increasingly competitive market and a more demanding consumer. In the rush of the modern world, more people tend to feed themselves outside the home, increasing the number of restaurants and fueling competition. Therefore, efficient financial management is required to avoid entering business mortality statistics. This study highlights the importance of Cash Flow for the survival of gastronomic establishments. It is a bibliographical and documentary research on the nature, and exploratory and descriptive about the objectives, and qualitative approach to the problem, classified as a case study, proposing a cash flow model for a restaurant in João Pessoa - PB , and concluding that it is a management tool of paramount importance in assisting decision making