PLANO DE NEGÓCIO PARA IMPLEMENTAÇÃO DE UM PERSONAL CHEF EM JOÃO PESSOA

Abstract

This Course Completion Work was prepared along the lines of a business plan, following the model proposed by Sebrae – PR. Its objective is to analyze the economic and financial viability for a Personal Chef's new company, and to detail information about the exclusive products and services that the Personal Chef aims to offer. Analyze potential customers, competitors, suppliers and positive and negative points of the business (SEBRAE, 2013). Through the analysis of data from a market research Souza (2019), the possibility of serving an underserved public in this type of service was found, which in the city of João Pessoa does not have enough trained professionals in the area. Fixed investments were estimated, as well as fixed and variable costs, in addition to the operational plan. The project appears to be financially viable, with a return on investment in 28 months and profitability equivalent to 3.88% of the month's revenue. Therefore, it is concluded that the investment is viable, both in marketing and financial terms.