Evolução do fenômeno da espetacularização nas mídias: um estudo de caso do youtuber Whindersson Nunes

Abstract

The present work aims to make an introduction to the main concepts of spectacle, and how they are applied in the networks of digital content sharing networks, use as a subject of analysis the website Youtube, conducting a case study about a fame of one the most famous and successful formers of opinion within the Brazilian platform, Whindersson Nunes, studying the channel's production and distribution strategy, and how Debord's theory applies to the construction of media content. The concept of spectacularization has a perfect fit the new digital world, as it also has in the images of communication. Guy Debord has developed a concept that can be applied to all spheres, from the rise of his theory to the present day, which are dominated by new technologies. The following project is relevant to a field of communication research development, as it performs a fundamental critical analysis on a use of the content sharing tools, and to rethink a current form of non-digital content consumption.