SONHOS DE MARIA: PLANO DE NEGÓCIOS PARA ABERTURA DE UMA VIENNOISERIE DELIVERY NO MIRAMAR EM JOÃO PESSOA - PB

Abstract

This research was conducted to analyze the mercadological, economic and financial feasibility of opening an artisanal bakery focused on viennoiserie, operating in a delivery format. This would be the first venture of its kind in the city of João Pessoa, providing the business with a unique selling point while also offering products that are more accessible to the general public without compromising quality. A market survey was conducted using a questionnaire, which helped define the target audience and potential consumers who showed interest in the proposed business. Based on the business plan template provided by SEBRAE-PR (2018), estimates were made for fixed investment, fixed and variable costs, as well as revenue projections. The database concludes for the viability of the business with positive indicators and an investment return period of 53 months.