PROJETO VERONILDE: UM MODELO DE NEGÓCIO SOCIAL DE COMBATE A FOME COM BASE NA LEI 14016/2020.

Abstract

This research aimed to develop a social business model with a view to combating hunger, based on Brazil Federal Law No 14.016/2020, which allows food producing establishments and food suppliers to donate their non-marketed production surplus, which is still suitable for human consumption. For its execution, bibliographical research was carried out on hunger in Brazil and food waste, as well as the legal aspect about the existence of an intermediary (in this case, the social organization considered) that is responsible for the collection, processing and donation of food. In the analysis and discussion of the results, the legal and marketing feasibility of a social organization to fight hunger was detected and the CANVAS business model was developed, concluding that there is a need to combat hunger in Brazil, and this business model developed can be an alternative viable.